With the hop-on hop-off bus making its first foray into the city, different ideas to promote tourism have been coming up. The tourism industry is now taking measures to create a very personalized effort with regard to handling tourists. Travel agencies are now becoming more user friendly and assign around 3 guides for every tourist group. These guides organize the entire trip for the group, from hotel accommodation , to places to visit and shopping. These guides will be with the group throughout so that they don’t feel lost in Chennai and get cheated by auto drivers etc. Apart from this, there are also personal shoppers available in Chennai. These tourism agencies, contact these personal shoppers who join the tourists for their shopping. They take them to the right place- Mahabalipuram for junk jewellery, Kanchipuram for Silk Sarees, VTI- for handicrafts to take back home etc. This kind of personalized tourism experience is only offered here in India. Another kind of tourism industry that is slowly picking up is Hospital Tourism. Hospital Tourism in slowly picking up amongst some of the major cities in India, where to relieve stress, the hospital plans a one day sight seeing trip for the patient’s family while the patient is under treatment, and after the patient gets better, the hospital plans another celebratory trip for the patient along with his family! The main concept behind this is, many people come to india for medical treatment and due to all the tension during the treatment they are unable to enjoy the Indian Culture. This hospital tourism does just that.
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